In part one of this article we discussed not recreating the wheel and saving time by reviewing the articles written by those in your field of interest and this would provide you with internet marketing blog content. This is something many professional writers do, it saves time in researching what your market is interested in. To be clear we are not talking about plagiarizing since there is not a writer alive (that I know of) that wants someone else to claim credit for work that they’ve done and not get paid for it. So don’t use others material.
In this article we are going to take it a bit further and I will teach you how to get content that is fresh and laser targeted to your niche and your subscribers postonmagazine.com. They will wait on pins and needles just to hear what you have to say, and it is so simple.
This one technique is used by million dollar companies, large business, attorneys, and smart network marketers, internet marketers, and anyone else who is successfully engaging their customers online. If you want to be successful at bringing more customers to your door whether it is on the web or to your brick and mortar business you really need to implement this technique.
Are you ready for it?… Well, here it is… Simply Ask them. That’s not so hard is it? No, it’s actually easy. Who knows your customers or in this case your subscribers better than your subscribers?
If you don’t know what your subscribers want, how can you supply it to them? How do these companies ask their customers what they want? They do it in a way that many of us know about but we’ve personally not noticed or taken part in. We’ve heard about these programs but many are too skeptical to believe they really exists, that people really do it. Many companies such as Lowes, Burger King, Dion’s Pizza and many more have a program that they don’t talk about and those involved keep it quiet. They are secret shopper programs. You’ve heard of it but how many of you know who those shoppers are? They use these shoppers to go into their stores and restaurants and basically tell the corporate offices what they want.
My wife and I have been part of several, and yes they actually pay you to do this. It’s not much (not enough to make a living off of) but for a free meal or lunch just to tell them what you like is not bad.
One that I belonged to was a pizza and sandwich chain in New Mexico, I can’t tell you the name because I’m still sworn to secrecy. I looked forward to once every two weeks walking into a different store with my trench coat on and my 007 sun glasses, and sliding over to the counter where my wife and I ordered our free lunch or dinner. All we had to do was eat our meal and send them a survey card of what we liked, what we thought that needed to be different, and what we would want to see on their menu. Don’t get me wrong we weren’t the only ones involved, our choices were weighed against the other secret shoppers and if enough had the same concerns the pizza and sandwich shop would make the change.
The company valued our opinion so much that on their fiftieth anniversary they gave a big catered event, invitation only, that we were invited to along with all the companies officers and employees. They rented carnival equipment and hired professional singers and entertainers for us, and had some really good food. This was one of those events that as you walk in the door you’re handed a swag bag full of stuff. If you’ve never been to an event that gives you a swag bag like it’s a Hollywood red carpet event, let me tell you it makes you feel important. There had to be hundreds of people there and none of us knew who the other secret shoppers where. It was a real blast. You see, they understood the importance of asking their customers what they wanted, and they rewarded us for telling them. I can tell you first hand they are a very successful company.
Would you believe me if I told you even lawyers and law firms, ask their customers what they want? Well, they do. I was invited to a think tank (paid of course) were a law firm was faced with a very serious case. Again I can’t get into details because I was sworn to secrecy, but to give you an Idea, a single engine plane crashed killing the pilot and his passengers. After hearing all the evidence the law firm wanted to know who we thought was liable, the pilot or the plane manufacturer or the maintenance crew. It was really a sad case but it opened my eyes to see that even attorneys want to know what they should say and do to win. It helps them to present a winning case for their client.