Building your list, distributing email newsletters and grow sales with email marketing is the hottest sales lead generation trend on the web today. Bulk email sending is one of the most quick and cost effective yet tedious processes around. Some businesses choose to outsource their email marketing tasks while others run email campaigns in house.
Once I purchased software, are there monthly subscription costs? If you have to pay monthly, you’ll get the same features and capabilities for more money than if you paid one time only Email1and1. Just an example. If you have a list of say 25,000 subscribers, you pay $149 per month using an email service provider. This makes $1788 per year vs. one-time fee of $349 for desktop bulk email sender software.
How many email addresses can I send the message to with your software? Ask the company about the list size limitation. If your mailing list is growing fast, you’ll just waste your money if the program cannot work with large lists. And ask them if you need to upload your list to their server or database, or your list will be stored in-house on your own computer. It’s important for your list privacy and safety.
Does your software have a built-in SMTP server? Ask this question if you don’t have your own mail server you can send emails through and if you can’t use your ISP SMTP settings due to email sending restrictions. If software does not support SMTP free delivery, or any other delivery method like Integration with Amazon SES API you could use instead, it simply won’t work for you.
Is your program capable of processing bounce email messages? If it’s not, you’ll have to spend more bucks for a bounce processing tool, or do this tedious task manually because you can’t afford sending to invalid email addresses. You care about your email list validity and your email sender reputation. That’s why ask the selling company if you will be able to easily process bounce email messages with their software and remove them from your list. Any reputable software must have bounce processing capability.