It is very important to keep a good eye on your flyer distribution campaign. You should be very sure that your flyer is well designed so that you can catch the eye flyer delivery of the potential customer. It is a fact that flyers can help bring in business if designed well. With the recession, people are hesitant to invest money in advertising their business. They don’t want to opt for expensive propositions like radio and TV ads. Besides, these marketing tools are necessary if the business is being launched on a nationwide scale. For small scale businesses, it makes sense to use flyers to spread the word around without spending too much money. Hence, the flyers should be given a lot of attention. There are many aspects of the flyer like size, colour, shape and wording. You must look after all these so that anyone who gets the flyer loves to look at it and is influenced by it.
The size of the flyer can be very small or of poster size in flyer distribution campaign. Depending on your budget and your purpose, you can decide the size of the flyer. If you want to distribute the flyers on the streets then you should keep it very small. If you want to advertise something with lots of graphics, you need the poster size. The sizes can vary from A3 to A7. If you arranging a musical night and want to advertise through flyers, you can have the artist prominently displayed on the poster size flyer. You can use a lot of bright colours to portray the artist.
Colour and Shape
The purpose of the flyer distribution campaign will decide the colour and shape of the flyer. If you are talking about a service like computer repair, you must use subtle colours like light grey, light blue and any such colour which will look decent. But if you want to talk about a new offer for kids in your restaurant, you can use all the reds and yellows that you want. The flyer should appeal to the people and he should want to read it. If you use bright colours for advertising products and services which don’t require it, it might look flashy and the customer might not be impressed.
This is one of the most important aspects of a flyer distribution campaign. You should follow the AIDA formula when you must attract attention, create interest in the product, instill desire in the buyer’s mind to purchase the product and finally include a call-to-action for the buyer to purchase it. The flyer should have a great headline, followed by a list of benefits. You must say how your product or service is different from the others. The customer should be influenced enough to think of trying out your product. Finally, you should include a “Buy now” or “Call now” clause to force the customer to go for some action.