When doing business online your credibility will play a significant role in how much business you can get and how successful you can be. Just like any brick and mortar store, losing credibility with your online business can be disastrous for business.
There are a number of reasons why people are distrustful of stores offline and online, but that sense is often heightened when shopping on the web. That makes it ever more important to go out of your way to create a sense of trust and credibility to your online visitors.
Make it easy to verify the accuracy of the information on your site.
“You can build web site credibility by providing third-party support (citations, references, source material) for information you present, especially if you link to this evidence. Even if people don’t follow these links, you’ve shown confidence in your material.”
If you can back up your marketing jargon with a third party source that confirms what you claim, all the better, but if you’re going to cite a statistic or quote an authority, you’ll enhance your credibility if you link to another published account of what it is you are referring to.
But be careful which sources you site or link to. Many times you’ll find sources that are merely quoting other sources, who might also be two or three tiers away from the original source. By then, something might have gotten lost in the translation. Do your best to go back and find the original source of the material.
Short of finding that original source, find the one that is most credible. Don’t link to some Joe’s website that cited a source from someone else, when you can link to a more authoritative source, even if they are merely repeating information themselves.
Don’t forget that often times you can be your own best source. If you are talking about how satisfied your customers are, link to a testimonial page on your site. If you make the point of how well your product or service does, link to another page that backs that up with your own research. Whatever you do, don’t make up your testimonials or research. Most visitors can see right through that.
Again, you either have people and results that will back up your claims or you don’t.
The more of this evidence you can provide the better and more credible you will be in the eyes of your visitors. But don’t go overboard either, by thinking you have to link to every possible resource that you mention. This can lead to a convoluted site that loses its focus and ability to sell. Make sure your references help you make the sale, not hinder it.
Show that there’s a real organization behind your site.
“Showing that your web site is for a legitimate organization will boost the site’s credibility. The easiest way to do this is by listing a physical address. Other features can also help, such as posting a photo of your offices or listing a membership with the chamber of commerce.”
Showing that your organization is legitimate goes right to credibility. There are several things that you can do to establish the legitimacy of your company.
Posting Contact Information: Make sure your site contains as much contact information you can provide. Phone, email, physical address, fax, etc. Many businesses www.ufabet rely on contact forms and forgo the written contact information. This is a mistake. They more ways a visitor can contact you the better off you’ll be in establishing that you are a legitimate company. On the flip side of that, don’t post personal addresses, phone numbers or cell phone numbers, as that will give the impression that you’re a mom and pop shop that might not be able to be reached during normal business hours. Even if you can’t, you don’t want to advertise that fact.
Professional Affiliations: Letting people know of the organizations you belong to such as Chamber of Commerce or Better Business Bureau can go a long way to giving your visitors comfort about your business. If you’re not a member of either, I recommend that you become one. The BBB in particular allows you to place a logo and link on your site so visitors can view your BBB profile. People trust the BBB, and while membership has its price, the credibility it provides your business is definitely worth the fee.